Last reviewed: 28 Sept 2021

Content guidelines

Frequently asked questions (FAQs)

Frequently asked questions presents information in a question and answer format.


Do not use frequently asked questions (FAQs).

FAQs generally:

  • make information hard to find
  • take information out of context
  • are not frequently asked but based on assumptions

Instead, put important information in the right place and give it at the right time. Speak to your audience and do research to find out what information to give at what point.

This means people will not have to spend time searching through an FAQ section full of content that's not relevant to them in order to find what they’re looking for.

If your team is receiving the same questions frequently, use this as a basis to inform and improve your content. Information might be missing, or it might be in the wrong place.

For more information, go to Tom Adam’s Co-op Digital blog post, ‘Why FAQ’s aren’t the answer you’ve been looking for'.

Changelog for this page

Date Notes
28 Sept 2021 First version of page published

Get support

Co-op Digital colleagues can get support in our dedicated Slack channel:


Sign up for email updates

Get updates about changes and developments.

Sign up

Copyright © Co-operative Group Limited. All rights reserved.