Last reviewed: 23 Sept 2021

Content guidelines

Alternative text

Alternative text describes the appearance and function of an image for assistive technology users.


You should provide alternative text when using images that add meaning to the content. If an image is only decorative, you do not need to provide alternative text.

Go to the guidance on writing accessible content.

Go to the SEO guidance on images, including alternative text.

Changelog for this page

Date Notes
23 Sept 2021 First version of page published

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